This article cropped up in my timeline today and makes for really interesting reading.
It highlights some of the growing number of clothing companies that are not only making things to last, but also promising to either repair or replace their products if they break.
Fashion is the second most polluting industry on the planet, with only the oil industry ahead of it, so these moves can only be in the right direction. Fashion needs to take big steps to become more sustainable, and initiatives like the ones mentioned in this piece are certainly moving the industry in the right direction.
However, it doesn’t mean that we as individuals can, or should, had over all responsibility to the brands. I believe we still have a personal duty to care for our things, to value the resources that went into them, and to keep them in use for as long as possible, and that’s where mending comes in 🙂
Extending the life of a garment by just three months, reduces it’s carbon and water footprints by 5-10%. I’ve kept some socks going for over a year by a simple and very inexpert darn of the holes in the toes – I can’t do the maths, but that must reduce their footprint by quite a margin.
So what do you guys think about these brands, their products and their promises?
Would you pay more for a coat with a lifetime guarantee? Would you send your socks back to be darned, or would you miss the opportunity to do it yourself?
Let us know in the comments, or over on Facebook.